DATA
Decentralized AI-powered Trust Alliance
DATA is a blockchain based digital data authentication protocol powered by AI & P2P mobile storage infrastructure.
Problems
Players in digital ecosystem do not trust each other.
1Limitation of Centralized Internet Advertising Bureau
The middle layer grows in size, creating loopholes for bad players that manipulate the system for the gain.
2Severe Ad Fraud
More than 40% of online ads traffic is bot traffic, which costs advertisers $16 billion annually.
3Monetization and User Experience Dilemma
Users rarely get rewarded from ads, which drives 600 million devices to use ad blocking, hence decrease efficiency of the ecosystem.
Solutions
Ad Flow
from advertisers/ad networks/DSPs to publishers/developers and then to end users.
Data Flow
from user device to P2P based mobile storage (M³). SDK protocol transforms individual devices into nodes of M³.
Token Flow
from DATA network to users, publishers/developers and DATA nodes. DATA network validates data and issues tokens to relevant contributors.
DATA System Flow
Technology
DATA technology stack is composed of four layers.
1P2P Mobile Storage Layer
is a P2P based decentralized Mobile Metadata Management (M³) system based on DHT and erase coding. Inspired by IPFS but designed specifically for mobile.
2Blockchain Layer
is the DATA chain, a standalone public chain built from a fork of Ethermint (the Ethereum implementation on Tendermint consensus engine) and incorporates proof of attention (PoA) mining rules.
3SDK Management Layer
models encoded user activity logs by non-cooperative game modeling and AI technology to generate smart contracts for device level reputation.
4Application Process Layer
consists of protocol and smart contracts to perform applications of the system, the most important of which is fraud detection.
Strategic Partners
Innovation Partners
In the News
Jan 25, 2018
Anti-Ad-Fraud Alliance – DATA Proposes to Abolish Fake Users from Advertising Industry
bitcoinist.com
Jan 25, 2018
Anti-Ad-Fraud Alliance – DATA Proposes to Abolish Fake Users from Advertising Industry
newsbtc.com
Jan 24, 2018
Anti-Ad-Fraud Alliance – DATA Proposes to Abolish Fake Users from Advertising Industry
ccn.com
Team
Josh Burns
- Co-founded the 6waves U.S.
- Managed and launched 100+ Apps from top developers
- Worked at Electronic Arts, Zynga
- An experienced consumer Internet business leader
Josh Burns
Josh is an experienced consumer internet business leader focused on helping drive revenue, reach and engagement for both early to mid-stage consumer internet companies developing compelling products for both mobile and desktop as well as businesses from traditional industry entering the mobile landscape. He has a specific focus on the video game industry and melds a data driven approach coupled with a creative eye to drive increased product engagement and revenue. He has deep experience with partnerships as well as international markets in the mobile gaming sector. Previously, he worked at 6waves, co-founding the US office and leading the US product management team for one of the largest publishers of games for Facebook, iOS & Android, where he managed & launched over 100+ apps including those from top developers like Kabam, Nexon & Atari, as well as games based on IP from Eminem, Disney, Dungeons & Dragons, Starz & BBC. Prior to 6waves, he worked at Electronic Arts in EA's Pogo.com division, supporting one of the largest casual game websites, focusing on product management, customer insights, new platforms, market strategy & analytics.
Shirley Lin
Evangelist
- M.S. Texas A & M CS/Math/Statistic
- B.A. National Taiwan University
- Serial Entrepreneur
- Served as VP of Global Business Development at Nexway, Yeahmobi, iConsole.tv, & Beintoo
- Worked for Space Shuttle Program at NASA
Shirley Lin
Ms. Lin is a serial entrepreneur, a seasoned executive in Business Development in the mobile AdTech sector serving mobile game/app industry, with extensive relations in Silicon Valley, Europe and China, and specializing in globalization for cross border operations. Ms. Lin was VP of Business development at Yeahmobi, one of the top Chinese mobile performance marketing networks, responsible for the global expansion in San Francisco and Berlin. She also served at iConsole.tv, Nexway (French) and Beintoo (Italian) in the executive rank. Ms. Lin pertains her technical experiences in Operating System level of programming and was an aerospace s/w engineer in Space Shuttle Program at NASA, Houston. Shirley holds a M.S. in Computer Science/Math/Statistic from Texas A&M and a B.A. in History from National Taiwan University.
Dr. Eric Li
CTO
- Ph.D., CS Clemson University, B.S. CS Huazhong University of Science and Technology
- Principal Data Scientist & Architect in Microsoft, Capital One and MicroStrategy
- 50+ peer reviewed papers on P2P networks, distributed systems, online reputation management
- Recipient of Chinese Government Award for Outstanding Students Abroad
- Harris Outstanding Researcher Award in Clemson University
Dr. Eric Li
Dr. Li has worked as principal data scientist and architect in Microsoft Azure, Capital One and MicroStrategy in U.S. focusing on artificial intelligent, machine learning, cloud computing, business intelligent and big data system design and implementations, FinTech, P2P system and etc. Dr. Li published more than 50 peer reviewed papers in the fields of peer to peer networks, distributed systems, online reputation management, social networks and big data with more than 800+ citations, such as ACM/IEEE Transactions on Networking, IEEE Transactions on Distributed System, IEEE Transactions on Mobile Computing, IEEE Transaction on Computers, ACM Multimedia and etc. He also has multiple US patents. He served as committee members of multiple international conferences. He was the recipient of Chinese Government Award for Outstanding Students Abroad 2011 and Harris Outstanding Researcher Award in Clemson University 2011. Dr. Li received Ph.D of Computer Engineering from Clemson University, US and BS from Huazhong University of Science and Technology, China.
Victor Ye
Co-Founder
- M.S., CS Columbia University, B.S. CS Tsinghua University
- Senior Software Engineer at LinkedIn, Twitter & Snapchat
- Publications & patents on distributed database systems
- Worked on open source distributed systems including Apache Kafka & Project Manhattan
Victor Ye
Mr. Ye has worked for LinkedIn, Twitter and Snapchat in U.S. as senior software engineer. Victor has technical vision in multiple technical dimensions and years of cutting-edge R.D. experiences. During his academic experience, Mr. Ye contributed to fields of data privacy, temporal-spatial data management and distributed database systems with 10+ peer reviewed publications and multiple patents. During his industrial experience, he worked on multiple cutting-edge open source distributed systems including Apache Kafka and project Manhattan in Twitter. Mr. Ye has received Master of Computer Science from Columbia University and Bachelor from Tsinghua University.
Franklin Song
Co-Founder
- M.S., CS Yale University, B.S., EE Tsinghua University
- Serial Entrepreneur
- Worked for Microsoft Research Asia & Oracle in U.S.
Franklin Song
Mr. Song is a serial entrepreneur and cofounded several start-ups including a global mobile game developing and publishing company SOULGAME which earns the most Apple App Store global game features among all Chinese companies. Mr. Song has also worked for Microsoft Research Asia and Oracle in U.S. Mr. Song joined Decentralized and Distributed Systems Research at Yale and worked on Dissent Project (a Dining-cryptographers Shuffled Send Network, which is a protocol for accountable anonymous messaging, voting, and other interactions among members of a decentralized group). Mr. Song has received MS from Yale University and BS from Tsinghua University.
